White people like Vance’s grandmother who are strongly anti-institution and don’t go to church but consider themselves very much Christian were a huge part of the Trump base from the start and explain how religious conservatives could connect with him, Layman said. This phenomenon was so common that Layman and a co-author of a 2020 book about new religious-political fault lines used the term “mamaw” to describe nominally Christian Trump supporters, an allusion to Vance’s grandmother, by then well known because of his popular memoir "Hillbilly Elegy.”
Vance, fluent in both evangelical and Catholic cultures, is now navigating a party whose rank and file is dominated by the former, even as he represents the rising power of the latter in the conservative movement. He has sought to unify the groups around a common social conservatism, as opposed to any differences.
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